Learning and sharpening your marketing skills is key to surviving in any industry. When broadening your marketing knowledge, podcasts can be great learning companions. They capture key marketing insights, trends, and techniques you can apply to your business.
Here at KLR Agency, we value learning from veterans in the industry, picking up on new perspectives in marketing shaped by other marketers’ experiences. That’s why we’ve rounded up a list of expert-led podcasts.
There’s something for everyone on this list, including beginners, content marketers, bloggers, and market researchers. You’ll even find short but insightful and actionable podcasts.
So, check out our recommendations of the podcasts you should be listening to in 2023 to become a better marketer.
Marketing School by Neil Patel and Eric Siu is a go-to resource for practical marketing tips for beginner, intermediate, and expert marketers. They package marketing insights in SEO, social media, content marketing, conversion optimization, and emerging trends in short episodes you can consume in less than 10 minutes.
John Jantsch, the host behind Duct Tape Marketing podcast, takes a different approach. He focuses on interviewing thought leaders, experts, and authors in the marketing and entrepreneurship spaces, bringing worthy insights on business and marketing to his audience.
We love that he asks crucial questions during the short podcast interviews, resulting in insight-rich episodes that make this podcast a top must-listen-to for every marketer.
On This Old Marketing podcast, marketing experts Joe Pulizzi and Robert Rose combine knowledge of the old and how that can help modern content marketers.
They share insights with content entrepreneurs who want to learn the latest trends and developments in the content marketing space. They tap into headlines in this space and help marketers understand how to incorporate stories into their marketing strategy.
They package their podcasts in hour-long, fun, and entertaining episodes you can consume on your morning run or commute.
Pat Flynn’s Smart Passive Income podcast consistently ranks as one of the best in marketing and advertising. Pat shares vital digital marketing strategies with business owners who want to scale their businesses.
He also backs up his strategies with case studies from different establishments, so you can be certain you’ll find something related to your business in the hundreds of episodes on the podcast.
But if you can’t, he has the Ask Pat 2.0 call-in show that allows you to send in your burning marketing and business questions.
We at KLR Agency rank Copyblogger FM as one of the best podcasts for copywriters and content marketers. Tim Stoddart and Ethan Brooks are the hosts behind this insightful podcast.
They bring experts in email marketing, copywriting, content marketing, and conversion optimization to share critical wisdom for creators and business owners looking to fine-tune their content marketing strategies.
The Smart Marketer podcast contains marketing treasures from marketing experts John Grimshaw, Molly Pittman, and Ezra Firestone. They delve deep into their journeys as digital marketers and entrepreneurs.
Their podcast episodes dive deep into the nitty gritty of marketing and entrepreneurship, but they also capture the big picture of marketing in building and scaling businesses.
At KLR Agency, we recommend this podcast to intermediate and expert marketers. The Smart Marketer podcast can get technical for novice marketers.
Online Marketing Made Easy by Amy Porterfield is a gold mine for marketing insights for small businesses. This podcast takes you through all things entrepreneurship and marketing, including strategies that have worked for Amy’s most successful marketing endeavors.
She breaks down seemingly out-of-reach marketing strategies into simple, actionable steps that every small business owner can adopt. Her podcasts have a mix of short and hour-long episodes. And with more than 550 episodes, there’s a lot to dig into if you have yet to listen to Amy Porterfield’s podcast.
Marketing strategies are helpful, but when you’re marketing to the wrong audience, your efforts won’t succeed. Jamin Brazil of the Happy Market Research podcast shares a wealth of experience in market research.
He invites experts on the podcast to explore various topics and actionable insights for marketing research professionals or for marketers who want to leverage insights and data for better marketing strategies.
The Social Media Marketing Podcast is a must-listen for any social media marketer. Michael Stelzner, the host, covers topics related to social media marketing, including conversion strategies, SEO, and social media marketing strategies.
He interviews marketing experts in different industries, sharing strategies and tactics that could help you improve your social media marketing efforts.
Marketing Scoop is a weekly podcast hosted by SEMrush to share the latest SEO and digital marketing strategies to supercharge your business. SEMrush also interviews other industry experts to share their SEO, digital marketing, and content marketing insights.
They also analyze the latest trends in the marketing world and review real-world examples of brands succeeding through various marketing strategies.
Marketing Made Simple is a StoryBrand podcast that draws marketing insights from the StoryBrand framework popularized by Donald Miller.
This is the podcast to listen to if you need help clarifying your brand message and creating effective marketing strategies that push your business forward.
The Marketing Book Podcast is a gold mine of marketing insights from bestselling authors in the marketing and sales space. Douglas Burdett, the host and a marketer with over three decades of experience, interviews an author weekly.
Douglas thoroughly reads each book before a podcast, allowing him to ask essential questions, making this podcast a treasure trove for marketers.
The authors featured have the chance to delve deeper into the marketing techniques they cover in their books, providing rich insight to listeners of the Marketing Book Podcast.
If you love what Eric Siu is doing at the Marketing School podcast, Levelling Up is also a must-listen-to. In his episodes, Eric Siu interviews successful entrepreneurs and marketers sharing key insights that’ll grow your business.
In addition to key marketing strategies, Eric Siu shares the common pitfalls you should avoid from world-class entrepreneurs, experts, and authors.
Darren Rowse shares more blogging strategies to grow your blogging to the point it generates multiple revenue streams.
His podcast combines case studies with educational content and blogging challenges to help you create engaging content that pays.
The ProBlogger podcast is perfect for every blogger, whether you’re getting started or are on your way to building a thriving blogging business.
The Social Pros is a weekly podcast of 30-60 minutes with expert marketers Jay Baer and Adam Brown as the hosts.
The podcast shares social media marketing insights that listeners can implement. You can also listen to trends in the social media marketing space and how they influence your business.
Ralph Burns and Kasim Aslam of the Perpetual Traffic podcast have made it their mission to share revolutionary strategies on how your business can get the most out of paid traffic.
They cover insights on ads on various platforms, including LinkedIn, Facebook, Instagram, YouTube, and Google Ads. Each piece of advice is either what they do at their respective businesses or the lessons they’ve learned when marketing their businesses.
The Growth Marketing Toolbox podcast brings you the latest growth marketing tools and strategies you can incorporate into your marketing handbook when developing your business.
The host, Nicholas Scalice, interviews experts, including startup founders and product creators, to introduce you to the marketing tools, strategies, and technologies shaping the marketing space.
Hopefully, you’re already listening to some of the podcasts on this list. And if you aren’t, we’re sure you’ll find one or more podcasts that resonate with you and your brand’s marketing needs. Have we left your favorite marketing podcast out? Please share with us on our socials.